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Academic works

Throughout my degree I had the opportunity to carry out academic work in the three areas, which gave me another perspective on them, and helped me to solidify the knowledge acquired in class. The following are the ones I consider most relevant to my journey.

Public Relations and 

Public Relations and Advertising

This work was carried out for the UC of 'Atelier de Comunicação Estratégica' and I was asked to design a communication strategy about a Minho brand. My group and I analyzed the brand internally and externally and outlined some actions that could be effectively developed in practice.

 

Below you can find the report that includes all the steps of this strategy. 

  • Brand analysis

  • Marketing strategy

  • Communication strategy

Audiovisual and Multimedia

For the 'Design de Comunicação e Publicação' UC, I was asked to develop a booklet with my own design. For this purpose, the only elements that counted for evaluation were the aesthetic ones, so, to fill the pages with text, I resorted to previous papers of mine. 

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In my magazine, digital drawings of my own are also included: a self-portrait and an architectural layout.  

At the UC of Atelier de Audiovisual I was asked to make a short film. Thinking, recording and editing the video involved several steps. At the same time, I participated in it as a character, and it was a really fun experience.

  • storytelling

  • script writing

  • Video recording

  • Adobe Audition

  • Adobe Premiere

Journalism

Together with another colleague, I wrote a reportage for the UC of 'Escrita jornalística' on the construction of a new headquarters for the Braga Delegation of the Portuguese Red Cross. The same story was also used for a sound reportage at the request of the UC of 'Journalismo e Som'.

  • Journalistic writing

  • Writing interview scripts

  • Audio capture

  • Adobe Audition

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