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YME - Young Minho Enterprise

YME is a junior enterprise of the University of Minho that offers consulting services in communication and marketing. I started working in March 2021, as a junior member, and I evolved until I left in September 2021 (already as an effective member) due to my mobility period. In the first months, I was part of the Communication and Marketing department and, when there was a change in the company's internal structure, I joined a new department – Communication and Brand. I started to dedicate myself only to the promotion and evolution of the YME brand, also dealing with the internal communications. It was a school, I learned and evolved a lot and I was able to understand what it is like to work in a company.

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I was involved in several rubrics, in which I highlight some of my works. 

'Quartas de Gravata'

April 2021 - August 2021

This section consists in writing an article with communication tips and tricks on the website and creating posts to promote the article on social media. I was responsible for the creation and management of the contents.

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"Did you know that when you google something, the order in which the pages appear in the list is not random? This order is the result of digital marketing strategies carried out with the purpose of making websites appear in first on the list. In this article, we explain the whole process and how to make your website surpass your competitors and appear in the first place without any cost."

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"Everyone is familiar with ads on television, radio, newspapers and magazines. But did you know that this was an outbound marketing strategy? Do you know, by the way, what is it about? It is with this method that your wishes to get more followers, more customers or more visits in a short time come true. Is it necessary to rub the lamp, to be possible? No. The ideal is to continue reading this article to understand how this strategy works."

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"The popular saying goes “if life gives you lemons, make lemonade”. Today we don't bring you the recipe for the best lemonade, but tips to make your brand's opportunity communication a successful recipe. with the public having some current event as a motto is irrelevant and is just another feed post, but if you haven't joined this strategy yet, read this article and see how you can enter this world."

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"Luís de Camões said that when times change, wills also change, but do you know the reasons that led to these changes? Do you know how long it took? When it comes to the desire to buy a product or service online, the desire can sometimes change in a very short time. The questions that arise are: what are the reasons and how is it possible to recover them? In this article, we answer these and other questions you may have."

  • Adobe Illustrator

  • Publishing in Wordpress

  • Copy-Writting

  • Communication design

  • Production and writing

Communication of Opportunity

July 2021 - September 2021

This section is based on the creation of a post on social media motivated by a commemorative date, cultural celebration, current event or trend.
 

  • Adobe Illustrator

  • Adobe Photoshop

  • Copy-Writting

  • Communication design

21/22 Management's presentation video

july 2021

Video made with the aim of publicizing the beginning of a new term at the YME and the new direction. 

  • Adobe Illustrator

  • Adobe Premiere

  • Writing a script

  • Communication design

Social and Corporate Responsibility

March 2021 - June 2021

Project created with the aim of increasing the company's sense of social responsibility and sustainability and contributing to the development of members as active citizens. In this team, I was in charge of all internal and external communication and, together with the other members of the group, in the creation of events and actions that enhanced cooperation and helped YME to become more sustainable.

  • Adobe Illustrator

  • Communication design

Newsletters

May and June 2021

The newsletters were sent monthly by email and their main objective was to show the month of YME. The advances in projects and items, events at which the company was present and service updates were the main highlights.

  • MailChimp

  • Copy-Writting

  • Written production

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